globalhandwashing.org | Dirty, dirty hands

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'Dirty, dirty hands' Globalhandwashing.org

Print, poster and radio campaign

The client:

globalhandwashing.org (aka The Global Public-Private Partnership for Handwashing) is a non-profit organisation that champions the cause of hand hygiene around the world.

Context:

All around the globe, hygiene brands and NGOs run handwashing campaigns targeted at lower LSMs in an effort to quell the spread of potentially life-threatening diseases. But the spread of disease is not limited to people at the lower end of the spectrum. The germs and bacteria that cause the common cold, influenza, norovirus and several really unpleasant diarrheal diseases are prolific within higher income environments too.

That’s why we’ve created a campaign that speaks specifically to high-end consumers—a group who, because of their privileged position, often think that they are immune to the germs that are spread via simple hand contact.

The idea:

With the help of some very flexi-fingered hand models we transformed normal hands into other more unmentionable parts of the body. The idea being that you never really know what people’s hands have been touching, scratching or fiddling with.